You know when you finish a salon service and they put on that great lotion or oil you wish you could keep using at home?
This is that.
While you might be familiar with PLA Beauty Inc. from its celebrity loved nail product lines… It actually started as a lash education platform that launched its own line of products for professional lash artists.
The Lash and Brow Rehydrate and Restore Serum is one of their first products that targets consumers. You finally get a seat at the professionals’ table.
✨ Welcome ✨
Calling all seasoned salon-goers, remember when Elle Woods stole the show with her salon expertise? She knew the ins and outs of a perm just like how a regular lash client would know that a lift/lamination requires care long after the treatment is over.
This serum is formulated to keep your elevated lashes hydrated and strong. Who wouldn’t want that? Girl math says it’s keeping your lash investment viable.
Product Specs:
$27.50
Size: 10mL / 0.35 fl.oz
Vegan and cruelty free
Key Ingredients:
Sodium Hyaluronate - hydrates and helps retain moisture, promoting elasticity and flexibility.
Hydrolysed Rice & Soy Proteins - rich in amino acids, these proteins strengthen and nourish, promoting growth and thickness.
Hydrolysed Wheat Protein - provides essential nutrients to help prevent breakage and promote resilience.
Marshmallow Extract - soothes and conditions, reducing irritation and promoting healthy growth.
Rosemary, Chamomile, & Arnica - rich in anti-inflammatory and antioxidant properties that nourish and protect.
The duality of this offering lies in its ability to provide value to both professionals and consumers. Lash professionals are able to purchase this revitalizing serum to sell to their clients.
What’s more, professional lash artists are further incentivized by bulk pricing discounts.
With over 100k members, PLA is leveraging their Facebook group Lash Queens to educate and reach lash professionals on the benefits of a restorative lash and brow serum.
So how are they capturing the attention of their broader audience? Through thought-provoking copy on their social media platforms that taps into a familiar need.
“Imagine getting your hair colored or processed and NEVER using conditioner between treatments?!” (PLA Instagram)
Well, they’ve got you there. Your lash lift or lamination undeniably requires maintenance and care.
The Lash and Brow Rehydrate and Restore Serum IS that maintenance and care. With powerful ingredients, it can even extend the results of the treatment.
Clients can rest assured they’re getting salon-quality formulations with this serum… Not to mention founder Michelle Nguyen’s 14 years of experience and studying of eyelash science.
With gorgeous pink holographic packaging, this serum is bound to catch your eye, and maybe your brows too.
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