Kari Gran is a founder who knows her community. She’s in tune with what’s happening in customer care, she reads the comments, and she has intentionally worked to develop a close knit relationship with her customers. That level of awareness is exactly what led to her latest launch, the Essential Peptide Serum, which is currently boasting 5-star reviews.
“Our focus from the start has been to provide nourishing, luxurious and simple skincare solutions to our devoted community of women; women that are in the peri-menopausal or menopausal stage of life,” Gran shares of her namesake brand’s creation.
The Seattle-based beauty brand knows that “Healthy Skin Never Gets Old” and operates on a philosophy that we don’t actually need more products as we age. Instead, what we need are better ones that are consciously formulated, cater to our specific needs, and place an emphasis on health and hydration over perfection.
Not only to they create skincare, but lip balms, tints, and mineral-based complexion productions, too.
The Kari Gran specialty?
“Natural, oil-based products packed with luxe textures that are rich in healthy, aromatic ingredients to naturally nurture the skin and calm the mind,” she explains.
After listening to her community (and her own desire for results) Gran knew that what was missing from her existing lineup was a treatment-based product that would effectively address rough texture, loss of firmness, and volume.
Here’s where peptides come into play.
“I started to look into peptides, albeit a little apprehensively because we formulate from an oil-based perspective and most actives need to be in a water soluble solution. I was so excited when I came across the Matrixyl 3000 OS peptide as it was created for this purpose,” Gran shares of her newest product.
The Essential Peptide Serum comes in (3) sizes and retails at $78 on the brand site for 30mL.
Key Benefits:
Helps reduce the appearance of lines & wrinkles
Improves the look of firmness & elasticity
Boosts radiance to create a natural glow
Restores bounce and resilience
Water-free for optimal efficacy
Key Ingredients:
Matrixyl 3000® OS Peptide Complex
Organic Camellia Seed Oil
Proprietary Mala Blend
This waterless serum achieves firming, lifting, and plumping results due to a blend of (15) high luxe organic plant oils paired with the advanced peptide tech. Hero ingredient, patented Matrixyl 3000® OS, encourages cell renewal, merging with the lipids already in your skin for even better efficacy, while the botanicals are packed with antioxidants to fend off environmental stressors to the skin.
“I personally tried it for months and was blown away with the improvements to my skin’s texture, elasticity, and the radiance and glowy look of my skin. I knew then that I had to bring this to our community,” Gran says.
At The Beauty Brief, we agree. This serum is a glow up in a bottle and we have been loving the way it feels on our skin. While oil-based isn’t our typical go-to, we’re reconsidering after playing with a few of Gran’s products, especially in the PM.
One of our favorite elements of the Kari Gran brand is its intentional attention to an often neglected age range of consumers, particularly women, who experience major changes to their skin before, during, and after menopause.
“The reality is that there are skin issues that are brought on or exacerbated during this time that are not well addressed with aggressive skincare ingredients and treatments,” she explains.
It’s important to note that Kari Gran is not about anti-aging – what Kari Gran cares about is developing products that allow all skin to truly thrive. Instead of harsh treatments, the brand prefers to create skincare that nourishes, placing emphasis on skin barrier protection.
For this recent launch, they decided to prioritize showcasing real results from their community and conducted a consumer study with over 50 participants ages 35-65.
“The feedback has been incredible. It just fills my soul to read the results, the personal testimonials, see those photos, and to gain the trust of new community members,” Gran shares.
Consumer Study Results:
96% of users said their skin looked smooth after one week
94% of users said their skin was hydrated after one week
94% of users said the serum absorbed quickly
90% of users said that the natural scent is soothing
The receipts are serving us real results!
Before creating the brand, Gran’s co-founder Lisa Strain knew that there was a need for women that was not being met and she saw that in Kari’s products. What was currently being put out by the beauty industry felt like “BS” and never felt that it was going to market in a way that was authentic and honest.
After being diagnosed with Graves’ and Hashimoto’s Disease at the age of 29, Kari took a step back to reexamine everything she put into her body and on her skin. As a result, she started creating her own products. Together, the duo joined forces to bring those products to a wider audience and share the goodness.
Founded over a decade ago, the Kari Gran brand continues to thrive in the clean skincare space. We’re definitely new fans and can’t wait to see what’s next for them.
Our Kari Gran Faves:
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