Beauty of Joseon's New Sunscreen is Taking TikTok By Storm
"Skin first, makeup second" - that's the philosophy behind Beauty of Joseon's latest game-changing product, their Daily Tinted Fluid Sunscreen.
If you're familiar with K-beauty, you might already know Beauty of Joseon for their stellar skincare lineup, including their Relief Sun SPF, Ginseng Cleansing Oil, Dynasty Cream, and the beloved Glow Rice and Honey Glow Mask.
But let's get into the buzz around their new product - this tinted sunscreen has been taking social media by storm with 5-star rave reviews. Beauty of Joseon's PR team deserves a standing ovation for the way this product has absolutely exploded on TikTok and Instagram, creating the kind of anticipation that beauty brands dream of.
Their recent expansion into the American market, marked by their first LA pop-up shop last year, shows they're serious about global reach. While they've expressed appreciation for their TikTok success, they're interestingly trying to diversify their marketing strategy beyond it. Though, let's be honest - TikTok remains their powerhouse platform, especially given their relatively modest Instagram presence. As they continue their American market expansion, it'll be fascinating to see how they broaden their social media strategy to engage users across all platforms.
What's particularly refreshing about this launch is their approach to product testing and representation. They've assembled a diverse panel of reviewers through Instagram applications, and their campaign features ambassadors and models spanning various skin tones and gender identities.
The hype is justified when you look at what this hybrid beauty-meets-skincare product offers: 12 "flexible" shades, a fluid, lightweight formula, and that coveted "soft glow with shine control." And this is just the beginning - more shades are in the pipeline. The science behind it is impressive, too: 20.9% zinc oxide for serious sun protection, olive lipids for moisture, artemisia capillaris extract to calm inflammation, and mineral pigments for that perfect tinted finish.
Consumer feedback has been overwhelmingly positive, with most users finding it delivers exactly what it promises. However, there's a caveat - some reviewers suggest it's better suited for light makeup days rather than as a base for full glam, noting some potential peeling issues under heavier makeup.
Now, here's what's truly groundbreaking - the shade range actually caters to darker skin tones, which, let's face it, isn't common in K-beauty. Along with brands like TirTir, they're part of a welcome shift in the industry. However, there's still room for improvement in their lighter and warm-toned shade offerings. To help you find your perfect match, they've cleverly included a Shade Match Quiz on beautyofjoseon.com.
If you're into the "Clean Girl Aesthetic" or just want an effortless, glowy look for sunny days, this 2-in-1 makeup and skincare hybrid is your new best friend. The timing couldn't be better as we're finally emerging from winter and ready to embrace a fresh-faced spring look.