At Beauty Brief HQ, we always want science-backed products, but when it comes to what we put on our hair, the caution and skepticism increases. Majorly.
You've seen the TikToks, the lawsuits, the outrage over hair products (specifically hair growth products) gone wrong. So when we were approached by a new kind of hair brand, REVIVV, we were excited to put it to the test.
REVIVV first launched with an innovative hair serum and this summer went to market with an intriguing scalp scrub/shampoo hybrid product.
Let's dive in to learn more about the brand.
Upon first glance, one of our favorite elements of REVIVV is the emphasis on innovation when it comes to both product development and the format of the product itself. This can often come with challenges for consumers attempting to navigate something they aren't entirely familiar with, such as a scrub for your scalp and not your face, or the roller ball format for the serum.
"The bottom line is that we believe in creating innovative, best-in-class products. When we do this, it takes a certain level of courage and confidence to be willing to mix things up. We are not afraid of taking risks, because we reduce the risks, by having excellent science," brand founders Amy Batra and Dr. Sanjay Batra explain.
On top of their science-centric credentials, what makes the founders so passionate is that not only are they on a mission to help others, but additionally, themselves.
Knowing this gives us an added layer of trust and reassurance.
"We worked tirelessly to create the best formulation for you and for us. Having experienced hair health issues ourselves, we set out to create something special. Not only did we develop it, we are also customers," they explain on the brand site.
With so much conflicting information surrounding the hair care space, it's becoming increasingly important for brands to provide extensive education and reassurance for their audiences regarding all product launches and their benefits.
"Most products don’t work and the field is full of quackery and promoting ineffective ingredients," team REVIVV says.
"We believe in the data and committing to the science, with clinical evidence. Before we launched the Revivv® scalp rejuvenation serum, we tested it on 100 scalps because we wanted to be sure it works. I was literally the first person in the world to use the very first product sample, and I’ve been successfully using it for 2.5 years."
REVIVV's PhD Scientific Advisor, Nicholas J. Sadgrove, explains in his Scientific Rationale for the brand that both hair loss and thinning are a universal problem.
"Although most of the research has focused on the male form of hair loss, it is becoming implicit that the causes of hair loss are very similar between men and women. For this reason, we no longer call it ‘male pattern baldness’ because this condition also afflicts women. In both sexes there is a strong androgenic driver, so it is called androgenetic alopecia (AGA) [1]. The slight differences between the two sexes also need to be recognized in therapeutic strategy, however, most ingredients are unisex," Sadgrove explains.
REVIVV's Topical Hair Rejuvenation Serum is a proprietary serum designed specifically for everyone and helps to stimulate and rejuvenate hair follicles, roots, and the scalp.
While our perception of the hair space overall is often a sense of lack of innovative, REVIVV's founders gave us some additional perspective.
"The lack of innovation is not for a lack of trying. Many companies are dedicated to R&D but the drug pathway (IND, phase 1-3 clinical trials, and NDA submission) takes many years and hundreds of millions of dollars," they explain.
"The reality is that hair is simple, but hair biology is not. We are committed to innovation and I’m happy to say we are not the only ones. To the extent that we stand out, it is because we have the best team in the world. Our employees believe in our mission and from our customer service team – to our founders (my wife and me), we all are aligned toward a common goal – to help physicians and patients improve their hair journey."
Hair growth products can be tricky to showcase the real results at times due to the need for consistent use and proper product education. While some consumers love a new ritual or routine, others may find it hard to keep up with a specific regimen per the product's intended instructions. We see this often with skincare, too -- and both categories are likely to have their products thrown into the mix of an existing routine.
So how does REVIVV navigate these challenges as a brand?
"We wanted our products to be safe, effective, and easy to use. All 3 of these are important. If something is easy to use, you are more likely to use it. If you use it consistently, you are likely to have a results. Sounds simple, right? We believe in products that can fit into existing routines and busy lifestyles," the founders say.
The main differentiator of REVIVV is the reality that the brand placed real science ahead of splashy marketing. And we recommend this too for haircare. Yes, even as marketers.
The brand has prioritized its research over sales and started out their product development process by solving a problem that was already at hand.
"Over time, with success, we can focus on more education, awareness and marketing. However, without science, research and addressing an unmet need, you have nothing," the Batra's conclude.
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