Let’s talk about hands
Skincare is all the rage now, but what about hand care? Our hands often get overlooked, which is concerning, considering they're one of our body parts that shows age the fastest (our necks do, too).
When hand hygiene became a global priority (AKA 2020), MANI emerged as a brand with a deeper purpose: to celebrate hands as an extension of identity and expression. MANI doesn’t simply focus on cleanliness—it champions nourishment, protection, and indulgence.
Founded in Amsterdam by Martine van den Abbeelen, MANI’s thoughtfully curated collection transforms hand care into a luxury experience. Every product is meticulously crafted to soothe, hydrate, and protect, allowing users to pause and appreciate the hard-working appendages we so often take for granted.
What makes MANI stand out in a competitive market is its dual commitment to science and sustainability. All products are formulated in Holland and manufactured in Italy, reflecting a perfect synergy of Dutch innovation and Italian craftsmanship. The formulas combine advanced skincare technologies with botanical extracts and essential oils, delivering results-driven products that are as effective as they are indulgent.
Take, for instance, the Nail & Cuticle Oil—a simple yet transformative product designed to care for even the smallest details. Or the Soothing & Cleansing Antibacterial Hand Wash, which elevates a daily necessity into a sensorial ritual. Each product reflects the brand’s mission: to create a harmonious fusion of nature and science for exceptional hand care.
Plus, in an industry increasingly focused on conscious beauty, MANI is a standout. The brand is deeply rooted in ethical practices, from cruelty-free formulations to packaging made from FSC-certified recycled materials. By prioritizing sustainability without compromising on luxury, MANI demonstrates that beauty and responsibility can go hand-in-hand.
For those of us in the beauty industry, MANI is a compelling case study in niche innovation. The brand takes an overlooked category—handcare—and transforms it into something aspirational. It reminds us that even the smallest corner of the market can be reimagined with the right combination of vision, storytelling, and execution.
Overall, MANI exemplifies what it means to create a brand with purpose, elegance, and sustainability at its core. Martine van den Abbeelen’s vision has not only elevated handcare but redefined it as a moment of self-love and celebration.
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