The curation of simplified routines is on the rise from new skincare brands as consumers’ collective desire for intentional, sustainable purchasing increases and the underconsumption trend rises. The demand for product efficacy has never been so real and users are quick to call out false claims and faulty performance across all social platforms.
KNSPO, where Korean Beauty meets Inspiration, has recognized this behavioral pattern just in time and brings to market a lineup of multi-tasking products to meet their needs.
The initial offerings features (3) products:
The Foam Cleanser, $29.00
The Toner Pads, $34.00
The Moisturizing Gel, $36.00
Let’s unpack what goes into each.
The Foam Cleanser
Described as “the FOMO facial cleansing experience,” this cleanser lathers up to a rich, foamy consistency that gently removes impurities and leaves skin feeling squeaky clean. Featuring a delicious fig scent inspired by the founders’ favorite Parisian sneaker store of all places, we were pleasantly surprised by this part of the experience.
Key Ingredients:
Centella Asiatica
Madecassoside
Lactobacillus
Glycerin
The Toner Pads
This balancing bounty of pre-soaked toning pads make toner application super simple. Featuring the same fig scent we craved from the foaming cleanser, these are ideal for combo to oily skin types, evening out skin’s pH and exfoliating away dead skin cells. We loved this for use on the body as well.
Key Ingredients:
Centella Asiatica
Madecassoside
Aloe Vera
Lactobacillus
Ceramide NP
The Moisturizing Gel
We saved our personal fave for last. This lightweight moisturizer leaves skin glowy and hydrated without a heavy or sticky sensation to follow. Also containing KNSPO’s signature fig scent, this moisturizer delivers the quality and finish we frequently seek out from Korean skincare products.
Key Ingredients:
Centella Asiatica
Madecassoside
Aloe Vera
Lactobacillus
Niacinamide
Who are the people behind the brand?
KNSPO was developed by a collective group of founders including Kate Kim, Mikkel Hoimyr, Sung Lee, Henry Ma, and Zenith Chance who were on a mission to create high quality, high performing Korean skincare products to comprise a new simplified routine. Taking inspiration from the worlds of fashion, art, culture, and design, their brand is geared towards those who share a similar artistic affinity.
The founders shared a mutual frustration for overcomplicated and overwhelming options when it came to skincare products available on the market today, and inevitably, the time consuming and often tedious routines that follow as a result. The goal of KNSPO is to create the most simplified and effective routine that packs a universal appeal.
On top of that, the minds behind KNSPO believe that “skincare should be more than just a functional necessity. It should be an art form, a ritual that is both enjoyable and effective. That’s why we have carefully crafted each product to be not only effective, but also aesthetically pleasing.”
Adding that “KNSPO products are packaged in functional containers that look just as beautiful on your bathroom counter as they do in your cabinet."
What do you think, besties? Will you be giving this new brand a try?
The Beauty Brief Recommends:
Comentarios