Saie Beauty has been all the rage lately, rapidly increasing in popularity with each new launch that goes to market. Whether its the iconic brushes (even Hailey Bieber uses them), Dew Blushes and Bronzers, or super hydrating skincare offerings, Saie aims to create products that make consumers feel like the best version of themselves.
The brand's commitment to sustainability, use of skin-loving ingredients, and the simplification of makeup has continued to draw in beauty enthusiasts.
Adding to its best-selling product portfolio, Saie has officially launched a new shade of the viral Glowy Super Gel. This multi-purpose illuminator is now available in Roseglow, a beautiful and universal rose gold shade that acts as an illuminating primer, highlighter, and the perfect mix-in for other products.
Previously, Glowy Super Gel was available in two universal shade offerings:
Starglow, a stunning champagne
Sunglow, a sun-kissed bronze tone
This gel eliminates the struggle of chunky specks of glitter separating makeup, and leaves a radiant, natural looking glow as its finish. The gel texture of the product makes it blend effortlessly and is extremely beginner-friendly.
Furthermore, Glowy Super Gel is packed with skin-loving ingredients such as squalene, rosehip oil, and papaya seed oil, which are known to protect, hydrate and brighten the skin.
Glowly Super Gel retails for $28 and is available on Saie Beauty’s website in the USA and via Cult Beauty in the UK.
To celebrate the launch of Roseglow, Saie leveraged its retail partnership with Cult Beauty and constructed the cutest pop-up in London, designed as a soft serve parlor where its community was treated with free soft serve and polaroid pictures. At the event, attendees could try Saie's products in person for IRL testing.
The pop-up also featured exclusive merch, and of course, Glowy Super Gel in Roseglow was on hand. People who visited had the chance to get shade-matched by Saie's beauty experts and choose products that suited them best. This idea not only brought attention and love to the brand, but also increased curiosity, further developing the brand's community in the UK.
Leveraging their community-focused approach, Saie created a members-only Instagram page called Club Rose Glow accompanying the launch of its Roseglow Gel. This exclusive club promises to create a "legacy of glow," starting with a specially curated playlist to commemorate the product's launch. The exclusivity and unique content of Club Rose Glow have sparked great excitement and anticipation among Saie loyalists.
Saie’s marketing strategy demonstrates their attention to detail and awareness of trends. As a brand, it knows how to give the people what they want, while creating a long-term buzz. Saie's strategy focuses on building upon its clean, easy, and sustainable image, while engaging its consumers with Instagram-able and aesthetic products.
Overall, the brand has not only found themselves to be a staple in every makeup bag, but RoseGlow and Saie’s innovative marketing approach has drawn people from all over the world towards their products. Saie Beauty is truly a brand that’s here to stay!
How We Like to Use the Glowy Super Gel:
1. Mix it in with our favorite foundation to create a glowy base for the rest of our makeup
2. Create a skincare cocktail with moisturizer, serum, and Super Gel on no makeup-makeup days
3. Use it on top of our eyeshadow to create a glossy look
4. Apply it on shoulders and collarbones (or mix it with body moisturizer) for an all-over body glow
5. Dab the gel in the centre of the lips on top of our lip combo of the day for a glossy, fuller look
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