Do you want to feel love, happiness, seduction, serenity, energy, and empowerment? Your nose might be the magic key.
Charlotte Tilbury has entered the fragrance chat with the Collection of Emotions. And she brought science with her.
Let’s “STEP INTO THE FUTURE OF FRAGRANCE”.
Inspired by the connection between scent and emotion, Charlotte teamed up with the experts from IFF to create a line of 6 mesmerizing fragrances designed to evoke specific feelings and memories.
You may have never heard of IFF, but they know you and they know how to make scents that sell.
IFF is a master product developer, especially in the perfume space with products like YSL Libre Le Parfum, Polo Blue by Ralph Lauren, and La Vie Est Belle by Lancôme to name a few.
But what sets these perfumes apart? It's all in the science. Charlotte Tilbury tapped into the power of the limbic system, the part of our brain responsible for processing emotions and memories.
By isolating key emotions like love, joy, & calmness, and pairing them with carefully curated scents, Charlotte crafted a rainbow-colored lineup that promises to captivate your senses and elevate your mood.
This is a prime example of founder-facing strategy. Product copy is written in the voice of THE Charlotte Tilbury, often referring to her fans as “my darlings”. Consumers feel a connection the human behind the product and thus have a more personal experience.
So is there buzz? With features in top publications like HypeBae, Allure, Good Housekeeping, and Vogue, the launch is making quite the fragrance frenzy.
CT is also leveraging their influencer channels to spread the good news. Laura Morris (addict_to_beauty_) recently shared about the launch, echoing the consistent brand messaging of “emotion-boosting molecules” that enhance key feelings.
Consumers can shop on Charlotte Tilburys’ website, app, and Sephora which is pushing the new line on their socials as well.
In the beauty industry, it's not just about functionality; packaging and storytelling play a crucial role too.
Imagine if the packaging could transport you into the enchanting world of romantasy books. Well, that's exactly the vibe we're getting with this launch.
The whimsical aesthetic feels like it was conjured up by a wizard and sent cascading down on a prismatic rainbow wave. Maybe it’s not science behind the emotion inducing scents… it’s just magic.
OR maybe it’s color theory, a common tool used in Charlotte’s approach to beauty. The design of each bottle is closely tied to the colors that align with different emotions. The invigorating green of Magic Energy was no accident.
From the enchanting "Love Frequency" to the invigorating "Magic Energy," each perfume in the Collection of Emotions is a sensorial journey in itself.
Collection of Emotions Scents
Love Frequency
More Sex
Joyphoria
Magic Energy
Cosmic Power
Calm Bliss
Not sure which journey is right for you? They have options:
$150 Full Size - 100ML
$25 Travel Size - 10ML
$30 Discovery Set - 6 x 1.5ML each
CT is riding the wave of excitement surrounding this launch and tapping into their dedicated fan base to steer traffic to their app. Users can snag early access to the collection via the app.
To further stir the proverbial beauty cauldron, fragrance fans can engage all their senses with the “Future of Fragrance Experience” pop up in London. Each room transcends product visuals, bringing each fragrance’s persona to life.
So, if you're ready to embark on a sensorial adventure that's equal parts science and magic, look no further than Charlotte Tilbury's Collection of Emotions. Trust us, your limbic system will thank you.
Stay fragrant, friends.
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