More Than Just a Pretty Scent
DefineMe Fragrances, founded by Jennifer McKay Newton, is reimagining the fragrance industry with a focus on empowerment and conscious beauty.
The brand's unique selling point? Its ability to boost self-confidence through carefully crafted scents.
The company's innovative "scent wave" concept sets it apart from traditional perfumery. Instead of the usual top, middle, and base notes, DefineMe's fragrances are designed to unfold gradually, creating a more dynamic scent experience. Intriguing, right?
But here's where it gets even better. DefineMe is all about conscious beauty. You know how sometimes you love a product, but then you find out it's not great for the environment or tested on animals? Yeah, that sucks.
Well, with DefineMe, you don't have to worry about any of that. They're 100% natural, organic, and toxic-free. Plus, they're cruelty-free and vegan. You can feel good about what you're putting on your skin and how it's made.
Sustainability is another cornerstone of DefineMe's ethos. The company incorporates eco-friendly packaging materials and supports local manufacturing in California, reducing its carbon footprint while bolstering the local economy. We love a local produced biz!
The brand also has a long-standing partnership with She's The First, a nonprofit organization combating gender inequality. Since 2016, DefineMe has pledged a portion of its annual profits to support girls in underprivileged areas, helping them become the first in their families to graduate high school.
Now, let me gush about their Crystal Series for a minute (In my opinion, DefineMe's most innovative offering).They've infused their perfumes with actual crystals! It's like wearing a little bit of magic.
My personal fave? The Sofia Isabel Citrine Crystal Infused Perfume Mist. It's got this gorgeous golden citrine crystal right in the bottle. The scent is all about confidence and living life to the fullest. It starts with zesty mandarin and tangerine, mellows into a beautiful mix of black currant and jasmine, and finally settles into a warm, sweet vanilla. You gotta try it.
And here's a little tip: they offer a petite perfume kit for just $28. It's perfect if you want to try out a bunch of their scents without committing to a full bottle. Although, fair warning, you might end up wanting them all!
All in all, DefineMe isn't just redefining the art of perfumery; they're reshaping the very ethos of what a beauty brand can be in today's world. The brand stands as a paragon of conscious luxury, melding empowerment, sustainability, and exquisite craftsmanship into every bottle.
For those seeking to align their personal scent with their values, DefineMe offers an unparalleled opportunity to do so with elegance and purpose.
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