Valentine's Day came and went, but romance never dies. At least when it comes to dreamy beauty campaigns with a rose-colored lens. Enter DIBS newest addition: LoveBeam Setting Spray. The second installment of the LoveBeam collection by DIBS, this setting spray caught the eye of Beauty Brief HQ and we knew we had to dive in to learn more.
Priced at $28 USD for 60ml, the product promises to do more than just keep makeup in tact throughout the day -- it has been formulated to provide additional benefits, such as a balancing and blurring for a leveled up finish that lasts.
LoveBeam Setting Spray has been developed with tons of skin-loving ingredients to pack a lot of punch in just 2 ounces.
Key Ingredients:
Alkaline Water
Snow Mushroom Extract
Peptides
Kombucha Black Tea Ferment
Goji Berry Extract
According to the brand site, this product was designed to be "the perfect blend for an everyday do-it-all mist. It hydrates without being too shiny and blurs without being too matte - and it makes makeup last. It's perfect on paper - and IRL.”
DIBS felt that setting sprays already on the market were either "refreshers" or "fixers," but there wasn't something that could multitask the way they wanted. Versatility for the win, especially with the currently state of the economy in the US. As consumer budgets get smaller, functional, multi-use beauty becomes that much more enticing.
"Love is in the details — and this mist gets them all right. Setting sprays shouldn’t be a choice between hydrating but ineffective or drying but long-lasting," the brand explains.
Created to provide the type of finish makeup wearers crave, LoveBeam gives both a blurring and balancing effect and is able to prep the skin, set makeup after application, and provide a refresh as needed.
"The first phase of this bi-phase formula features an alkaline water base and kombucha extract to calm and balance the skin, while the second phase is enriched with hydrating snow mushroom extract, peptides, and antioxidant-packed goji berry to plump and enhance the skin's elasticity," says DIBS.
Consumers just need to be sure to shake the spray to effectively activate the ingredients.
One of our favorite things about this launch is the GTM rollout. Waiting lists for new products are officially a must have for brands and pre-launch teaser content is a given for a proper strategy in 2025.
DIBS partnered up with SunLife Organics in Austin, Texas for their launch day celebration. The event featured first access to the new LoveBeam Setting Spray -- for free! Attendees also got to sip on a limited-edition LoveBeam Bliss collaborative smoothie, received custom engravings, and a variety of other goodies.
It's also simultaneously celebrating a brand new end cap at brick and mortar retail partner Ulta Beauty. Additional social content featured behind-the-scenes of the making of LoveBeam, AI-generated giants of the new product, ready-to-go B&A's, and essential UGC showcasing a variety of creators' faces.
LoveBeam Setting Spray is exclusively available for purchase on the DIBS brand site, something we anticipate seeing more of from brands this year and beyond.
What do you think, besties? Was this launch a win?
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