The way the beauty industry has shown up for LA in the aftermath of the devastating fires has left us feeling incredibly proud to be a...

Nike is no stranger to bold moves, but its latest collaboration with visionary makeup artist Isamaya Ffrench takes things to a whole new lev

It’s not often that we’re stopped in our tracks by a campaign. Color us stunned in a shimmery peppermint glaze. Visually it’s a win. In...

Skincare is all the rage now, but what about hand care? Our hands often get overlooked, which is concerning, considering they're one of our

Skincare’s Overachieving Little Sister? When was the last time you truly thought about the health of your body’s skin—not just how it...

A full skincare routine available at your local Family Dollar? You're not dreaming, besties. Levitate Beauty has arrived and is serving...

In an industry filled with quick fixes and fleeting wellness trends, Herbalore NYC offers something refreshingly different: a commitment to

What to do with a classic best-seller that's already been on the market and well-loved for some time? Turn it into an entire category....

In a sea of CBD brands, finding one that truly stands for quality, transparency, and empowerment is rare. That’s where JADED CBD comes in.

Derived from the word "rudiment," a new natural haircare brand has arrived utilizing the earth's "basic elements" to formulate its...

In a world of viral, fleeting fragrances, MERIT Beauty stands out by embracing slow luxury and timeless artistry. After two years of meticul

It takes a lot to catch the eye of the team at Beauty Brief HQ with the sheer volume of brands we encounter on a daily basis, so when we...

When you think beach, ocean, mermaid — what season comes to mind? Certainly not fall and winter. ILIA Beauty is hard launching their...

In our fast-paced world, it's easy to get lost in the daily grind and forget to take a moment to just pause. For Anisha Vinjamuri, the found

In the crowded world of beauty and wellness, there’s something special about brands that prioritize not just your skin but also the planet.

In an industry driven by innovation, The Peace Labs stands out as a brand with a deeply personal and purposeful founding story. It was start

Blind testing a new scent can sometimes be worrisome, but the signature trio from Modern Magic, plus the new addition of collaborative...

Hailey Bieber, an undisputed it girl and the queen of glazed donut skin, is back with another launch for her skincare line, Rhode. Teasing B

Written by Featured Writer: EdAnne Rowe-Taylor Patrick Starrr, one of the most iconic YouTubers of our generation, launched his popular...

There are beauty brands that formulate for mature skin types, for men, but what about teenagers? Well, picture this: a family vacation, t