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Have an exciting beauty launch approaching? Recently launched a new product or brand with a story that deserves telling? Perhaps a gorgeous rebrand in the works, groundbreaking technological innovation, or you've started a beauty business?

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THE VISION

Your fave beauty debriefing duo.

The Beauty Brief serves as a curated source showcasing the best of new beauty launches, brands, collaborations, and marketing campaigns with a comprehensive industry-insider perspective.

We get it. We love it. We live it.

As professional beauty marketers, we’ve come across countless creators and beauty channels covering industry news, but our mission is to take it a step further by breaking down brands’ go-to-market strategies with you.

Join us as we establish themes, identify key trends, and provide industry perspective directly from two of the minds behind some of beauty's best.

We’re excited to highlight the hottest news in beauty and supply deep dives into launches and swatches together.

Meet the BEAUTY Brief

Bethany Paris Ramsay

A 360 beauty marketing and communications pro, Bethany is the Founder and Marketing Consultant at HONEY B, a boutique integrated marketing agency catering to the beauty, health and wellness industries.

She will be launching her indie beauty-centric podcast BRAND BABY in 2024.

With over 13 years of full-mix experience, Bethany has worked in professional skincare product development and product marketing at HydroPeptide, brand management for ARTISTRY Skin Nutrition, and marketing & PR for indie beauty brand, FRENCH GIRL.

She is currently based in Seattle and holds a BA in Editorial Journalism and Public Relations from Columbia College Chicago.

Shiri Feldman

A beauty copywriter and product marketer, Shiri is incredibly passionate about beauty's impact on our daily lives and the planet.

She's currently a full-time copywriting consultant for brands in the beauty, wellness and fashion space.

Shiri's client roster includes haircare brands DryBar, BondiBoost, and dpHUE. In the skincare space, she's worked for Revea, Exponent Beauty, Dr. Zenovia Skincare, Dermae, and Crybaby Wax.

Currently based in Los Angeles, Shiri holds a BS in Business Marketing from Cal State Northridge.